Web Design Leicester
Web design in Leicester that actually works
Wayne and Clare build websites from Leicester for businesses that need more than a template. Every site scores 90-100 on Google PageSpeed, loads in under a second, and is built to convert visitors into customers.
Start My Project →What we build
Websites for Leicester businesses that need to be found
Small business websites
Clean, fast, mobile-first websites for local businesses. Full schema markup, Google-ready from day one. Less than a fiver a day on our managed plan.
Ecommerce
Product catalogues, payment processing, and inventory management built for speed. No Shopify fees, no template limitations, no bloat.
Website redesigns
Already have a site that no longer represents your business? We rebuild from scratch. Same domain, better everything.
The difference
Same business. Different website
A Leicester business came to us with a template website. We rebuilt it from scratch. Same brand, same products. Here is what changed.
Before screenshot
Template website
After screenshot
Custom-built website
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After
PageSpeed score
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Largest Contentful Paint
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Cumulative Layout Shift
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Total Blocking Time
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Mobile score
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Same business. Same products. Same audience. The only thing that changed was who built the website. Which one would you trust with your money?
Real project. Real brief.
What a Leicester business actually asked for
This is not a hypothetical. A piercing studio with two locations came to us with a Shopify template and a list of requirements that no template could deliver. Here is what they needed.
Two locations, one website
A studio in Leicester and a studio in Chesterfield. Both need their own landing pages, their own local SEO, their own Google Business Profile integration. But they share a brand, a jewellery catalogue, and a booking system. The site needs to serve both without feeling like two separate websites stitched together.
Replace Shopify entirely
Their current site runs on a Shopify template. It loads slowly, looks like every other piercing studio online, and charges transaction fees on every sale. The brief: remove Shopify completely. No monthly platform fees. No template constraints. No third-party checkout. A site they actually own.
Built-in booking system
Clients currently book through a third-party app. The experience is generic, slow, and disconnected from the brand. The brief: build a booking system directly into the website. Location-specific availability, service selection, and confirmation. No redirects, no external platforms, no competitor ads on the booking page.
Rank locally for both cities
“Piercing studio Leicester” and “piercing studio Chesterfield” are the searches that matter. The site needs dedicated location pages with proper schema markup, unique content for each city, and the technical SEO to compete with studios that have been ranking for years.
Full ecommerce for jewellery
This is a jewellery business that happens to pierce. The catalogue includes 14-karat gold from BVLA, titanium from Junipurr, and hand-finished pieces that retail at two to four times wholesale. The site needs a full product catalogue with categories, filtering, variant selection, and a checkout that does not hand 2% of every sale to Shopify.
Be better than the competition
Not marginally better. Measurably better. Faster load times, higher PageSpeed scores, better mobile experience, stronger local rankings. The brief was clear: look at what every other piercing studio website does, and do the opposite of the things that do not work.
This is one project. One Leicester business. Six requirements that a template website cannot meet. This is the kind of work we do, and it is why businesses come to us instead of buying a theme.
Leicester project
Built in Leicester. For Leicester
Piercing Studio · Jewellery Retailer
Pierce of Art
Pierce of Art came to us on a Shopify template that looked like every other piercing studio online. Slow to load, expensive to run, and completely unable to showcase the premium jewellery that accounts for the majority of their revenue. Two locations, no local SEO, and a third-party booking system that sent clients off-site to book.
We rebuilt everything from scratch on our proprietary platform. A full ecommerce catalogue for their BVLA and Junipurr collections. A built-in booking system with location-specific availability for both Leicester and Chesterfield. Dedicated location pages with proper schema markup. No Shopify fees. No template constraints. A website that finally represents what they actually are: a jewellery business with professional piercing services.
What they got
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Google PageSpeed score (desktop)
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Google PageSpeed score (mobile)
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Load time
Delivered
- —Custom-built on our proprietary platform
- —Full ecommerce with product catalogue and checkout
- —Built-in booking system for two locations
- —Location pages for Leicester and Chesterfield
- —Full schema markup and local SEO
- —Zero Shopify fees
How it works
From first conversation to launch
We talk
Wayne and Clare meet you in Leicester to learn your business, your audience, and your goals. We plan every page and agree on content hierarchy before a line of code gets written.
We build
No templates, no themes, no page builders. Wayne designs and codes. Clare reviews every page the way a real customer would. You see progress as it happens.
We launch
Deployment, DNS, SSL, performance auditing, and device testing are all handled. The same two people who built your site are the ones you call when something needs changing.
Pricing
Transparent from day one
Managed websites start from £149 per month with no upfront cost. Prefer to own it outright? One-off builds start from £5,995. Bespoke and ecommerce projects are quoted individually.
No hidden fees. No surprise invoices. Every project is scoped and priced before we start.
From our blog
Insights for Leicester businesses
Industry Guides · 7 min read
Body piercing. You are a jeweller who pierces. Your website does not know that.
You stock 14-karat gold from BVLA and hand-finished titanium from Junipurr. Your cabinets hold hundreds of pounds worth of jewellery. But your entire online presence is an Instagram page and a Linktree. Your website, if you have one, says "piercing shop." It should say "jeweller."
Read article →Industry Guides · 7 min read
Your coffee shop needs more than an Instagram page
You post the latte art. You share the flat lay. You story the new seasonal blend. But Instagram is not a website. And when someone searches "coffee shop near me," your grid full of cappuccino photos is nowhere to be found.
Read article →Web Development · 8 min read
Stop trying to rank nationally. Own your postcode first.
You are a plumber in Leicester competing with every plumber in Britain for the word "plumber." Meanwhile, "plumber Leicester" has buyers ready to call and barely any competition. Local SEO is a different game, and it is the one you can actually win.
Read article →Based in Leicester
Ready to build something exceptional?
Wayne and Clare are two people, not an agency of twenty. You talk to the people who build your site. No account managers, no handoffs, no surprises.
Start My Project →